Dr. Liz Bayer PhD What the New Illinois ARDC Guide Means for Your Firm’s AI Marketing Key Takeaways for Law Firms Regulatory Stance: The Illinois ARDC permits AI in legal marketing but classifies it under "nonlawyer assistance" (Rule 5.3), requiring strict human supervision. Core Requi...
Dr. Liz Bayer PhD Your Brand, Your Story, Your Power: The Secret to Standing Out in 2025 Marketing has changed over the years. It’s evolved from flashy ads and persistent sales tactics to cultivating connections and building relationships. The digital age has made consumers more informed,...