Dr. Liz Bayer PhD When Visibility, Credibility, and Compliance Collide There’s a quiet moment that happens in businesses every day. Someone is about to hit “post.” It might be a short video. A Reel. A TikTok. A boosted post. A paid ad. Something helpful. Something inform...
Dr. Liz Bayer PhD Why Chicago Clinics Are Ditching the Meta Pixel for Server-Side Tracking There’s a quiet shift happening behind the scenes in Chicago’s healthcare marketing world. It’s not flashy. It’s not trending on TikTok. But it’s changing how clinics protect their patients—and their ...
Dr. Liz Bayer PhD AI Didn’t Break Marketing - It Exposed It AI didn’t suddenly change marketing. It revealed what was already there. The brands that relied on shortcuts feel exposed. The brands that relied on clarity feel amplified. And the brands that never q...
Dr. Liz Bayer PhD The “Choice of a Lawyer” Disclaimer in the Age of TikTok: Navigating Missouri Rule 4-7.1 There’s a specific moment of panic every modern lawyer recognizes. You just filmed a short video—maybe a TikTok explaining what to do after a car accident, or an Instagram Reel answering a common work...
Dr. Liz Bayer PhD What the New Illinois ARDC Guide Means for Your Firm’s AI Marketing Key Takeaways for Law Firms Regulatory Stance: The Illinois ARDC permits AI in legal marketing but classifies it under "nonlawyer assistance" (Rule 5.3), requiring strict human supervision. Core Requi...
Dr. Liz Bayer PhD Your Brand, Your Story, Your Power: The Secret to Standing Out in 2026 Marketing has changed over the years. It’s evolved from flashy ads and persistent sales tactics to cultivating connections and building relationships. The digital age has made consumers more informed,...
